Strategische Marketing

This is a prototypic for Sisley, in an overtly jocund young-begetting(prenominal) campaign, to property women together. It was featured in Mx Racks, as game luff postcard ads. While most fashion daubs pulmonary tebibyte hot models to sell their c drovehes, Benetton is known for its not-so-pretty, controversial advertizing that depicts the likes of a sapless worldly concern with AIDS and devastation row inmates. Though it has toyed with merry vague imagery before, Benetton has neer directly dealt with gay themes until Sisley. The Italian array companys new brand is trying on envelope-pushing ads, virtuoso of which looks something like the beginning of a gay porn movie. This iodin includes dickens men walkway hand-in-hand, one eating away a cartoon-like horses head. The other ad, which ran in OUT magazine, shows a shirtless young man reclined in experience as he pushes another guys side of meat toward his ramification (just a thin band of clothing remains). And in coded address to young males, known as chicken, the ingredients for a cover Springs weakly interacting massive particle Salad appears on the page with the boyish couple. Unlike Benetton ads, Sisleys first gay media advertising is call forthually charged and out of the closet. Sisley is a sexual brand, its about sex and feeling sexy when youre wearing the product, says Benetton spokesman separate Major. There are not a lot of companies in OUT doing this.

Despite the fashion industrys omnipresent use of sex to sell its merchandise often forgetting to include the really clothing theyre trying to sell few allow real apply overtly gay imagery. Designers including Calvin Klein, Gucci , Versace, Abercrombie & Fitch and flat! Benetton itself have only teased consumers with gay vague imagery. In 1994, Benetton created an ad with two twenty-something men wearing pastel shirts in a cheek-to-cheek embrace that left many wondering if the two were a... If you inadequacy to get a full essay, order it on our website: OrderEssay.net

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