Online TradingThe industry chosen for our project is the online trading business. Our analysis bequeath focus on the following three web offices: TD Waterhouse & amp; Ameritrade, E*Trade Financial, and TradeStation Securities.
TDAmeritradeThe home scalawag for TD Ameritrade is minimal and simplistic. The webpage has a caption on that reads, ?TD Ameritrade ranked #1 Online Broker, Barron?s.? The quote must inspire people to invest on their own with online services, but it comes across a bit trite. Along on section for clients to input a user ID / Account twist and password is available. Approximately one year ago TD Waterhouse and Ameritrade unify to become TD Ameritrade and are now using one site to support all users. Navigating the pages is easy through tabs at the fall out which include; Portfolios & Accounts, Trade, Research & Ideas, Trading Tools, readying & Retirement, and Client Services. The sub-tabs on the home page provide users to find out more about TD Ameritrade, open an name, pricing, account types, ways to fund, FAQs, and Apex. Three large sections in the middle of the page link the user to more information on get up to $300 with a new account, view agonistical CD rates, and information on transferring from another broker to TD Ameritrade.
The website contains a graphic representation of the stock market and five flake delay quotes on the DJIA, NASDAQ, and S&P d indexes provided by Reuters. Towards the bottom, users can enter their zip code to come out the nearest branch (tdameritrade, 2007).
TDAmeritrade.com feels as if the website is designed for users who are already familiar with online trading and investment options. The look is sleek and innovative with easy to find navigation links.
E*Trade FinancialThe E*Trade Financial home page has a nice layout and is easy to peruse. The first attention...
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