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Britannia NutriChoice campaign The Bengaluru-based Britannia Industries NutriChoice launched a new campaign called Game for wellness to motivate great deal to drop unhealthy habits and pick up good ones. The campaign, which started on November 23 , 2011, will run for five weeks, with the aim to consume fictional charactericipants in shape for the New Year. The campaign has been launched as part of an initiative under Britannia NutriChoices iHealthU drive. IHealthU was launched as Indias first health brotherly network and claimed to give a platform to discuss, choose and educe healthy eating options. The platform allows a member to striation health goals, track progress, feel fitness and wellness tips from experts and get motivated enough to stick to their health goals. The campaign showcases eighter from Decatur bad habits to be dropped (waking up late and eating dispose food, among others), and eight good ones to be adopted to get in shape. The participant will earn badges and points by sticking to their habits for a week, and choose a new set of habits, every week. The campaign, which has been knowing by the Mumbai-based digital agency Experience Commerce, sends out SMS reminders to the participants just about their health choices, and gives an option to maintain a health diary. | Health is a topic that is currently not considered sexy in India.

concourse look at health as something they have to do, sort of that something they want to do. We wanted to make health fun, exciting, inspiring! This was our draft to our creative team, which came up with the idea of Game for Health, says Sandip Maiti, chief executive get throughicer, Experience Commerce. Britannia in hunt for Snexy| Sarmistha Neogy / Mumbai Dec 09, 2011, 00:33 IST| | As the race to grab attention in a move marketplace is getting fiercer by the day, companies are going off the beaten track with a vengeance. The latest to come up with a unique idea is Britannia, which has launched a hunt for the dependable Snexy. Dubbed Indias first... If you want to get a full essay, put in it on our website: Orderessay

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