Market Research Paper

Principles of Marketing Market Research Report I.This market question cut across identifies the three largest minority market segments and how they take up the United States economy. II. amount of money numbers in the U.S a.African Americans - i.36.4 zillion b.Asians i. 11.9 million c.Hispanic i.35.3 million III.pct of the match U. S. population a.African Americans i.12.9% b.Asians i. 4.2% c.Hispanics i. 13% IV.Rate of harvest-home a.African Americans i. 12% to 13% by 2050 b.Asians i.4.6% to 7.8% by 2050 c.Hispanics i. Largest growth post 16% to 30% by 2050 V.Avg. Ho subprogramhold size a.African Americans- i.3 individuals b.Asians i. 3 individuals c.Hispanics i.4 individuals VI.Average age a.African Americans i.30 yrs. of age b.Asians i.33 yrs. of age c.Hispanics i.26 yrs. of age VII.Percent with college degrees a.African Americans- i. 20% b.Asians i.50% c.Hispanics i.13% VIII.Av g. or medial income level a.African Americans i.$30,134 b.Asians i. $57,518 c.Hispanics i.$34,241 IX.Geographic location(s) metro, states, etc a.African Americans i.Southern (Indiana, Louisiana, Maryland, Michigan, Mississippi, Missouri, New Jersey, Ohio, Tennessee, Virginia, govern of Columbia, Florida, Georgia) b.Asians i.West sailing (California largest population) (New York, Hawaii, Texas and Illinois) c.Hispanics i. Southwest (Arizona, California, Colorado, New Mexico, and Texas) X.Purchasing Habits a.African Americans- i. (food, apparel, appliances, telephone services, personal care products and services) b.Asians i.orange juice, preparation oil, bottleful water and cosmetics c.Hispanics i. footwear, furniture, food, phone services and small appliances XI.Best media to theatrical role to target each group a.African Americans- i.Community newspapers b.Asians i. Internet and newspapers sort of in their...If you want to get a full e ssay, grade it on our website: OrderEssay.net

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