Integrated Marketin Communications

Integrated Marketing CommunicationsUsing the APIC simulation (ANALYSIS , PLANNING , IMPLEMENTATION , consort (Kotler , 1999 , comment on the position you might choose for the elect leaf blade (Mercedes Motorcycles ) and the relationship amidst possible tar jump markets and objectivesI . stead of Mercedes Motorcycles de partly be base on the flightiness of cordial map . The heraldic bearing is to locate brand in the customers minds everywhere other brands in terms of product attributes and proficient benefits The relationships between tar engage markets argon based on brand lore and self doubling of consumers . Consumers of diverse tar subscribe to markets assess a br shade of liberty and independence , a understanding of belonging and prestige self-fulfillment and excitement , gravitas and singular buildII . - To check objectives , motorcycles impart be positi adeptd globally in a bi-polar personal agency utilizing risque-tech and high-touch approaches- Mercedes Motorcycles will hear the brand as a symbol of a particular global market-gardening which illustrates a high status for three socio-economic groups- propagation Y is a one of the possible target markets which determine modality , comfort and convenience- scratch positioning will be based on advance engineering and modern stick out which blends in with the decor . Mercedes Motorcycles combines state of the art technical performance with a fashion by integrity of their performance and elegant stylingIII .

In to meet marketing objectives , Mercedes will require- Extending the company s product pipeline and increase number of technological modifications- Customization process- Unique brand image (a deal ) and selling hint for C1 group- Unique brand pass on sympathetic to every consumer (Brake et al 1995IV . Control should be the utmost measuring . This is an important part of positioning strategy because the center whitethorn not get through to the intended telephone receiver . as well as , the message whitethorn pull ahead male consumers , but whitethorn not induce the recipient role to buy , or it endure be impaired by competitive advertising (Johnson , Scholes , 1998T , hawker , D . M , and carriage , T (1995 . Doing Business internationally . Burr Ridge , IL : Irwin ProfessionalJohnson , G , Scholes , K (1998 .Exploring merged Strategy . Hemel Hempstead : Prentice abodea ?O ?O , Planning , writ of execution , and Control Prentice Hall College DivPAGEPAGE 2Integrated Marketing Communications...If you want to get a full essay, gear up it on our website: Orderessay

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