How Important Do You Think Reputation Management Is to the Practice of Public Relations?

Introduction
In todays fast moving business organisation world creating the right image in globes eye is essential for the survival of any organization. To reach their success easier each organization is using PR to help them to demonstrate good disposition and to make people trust them. This representation that reputation centering is important to unrestricted relations because reputation is the evidence of PR practitioners job. In addition to this, this es take lead introduce what is public relations (PR), the importance of reputation management to PR. Also costs of unfortunate reputation, benefits and challenges of managing reputation.
Before defining what is public relations, it is important to know what reputation means. According to the Chartered bestow of creation Relations (CIPR) reputation is the result of what you do, what you maintain and what others say about you. Also Jacquie L?Etang (2008 p.50) states that reputation may be seen as „a generalized public opinion?. In addition to this, to create public opinion, influence people and flip their behavior company needs professional PR practitioners.
To resurrect it that reputation is relevant to PR, there is definition what PR means. Public relations is about reputation - the result of what you do, what you say and what others say about you.



Public relations is the discipline which looks after reputation, with the ram of earning understanding and support and influencing opinion and behavior. It is the planned and sustained reason to establish and maintain goodwill and mutual understanding mingled with an organization and its publics (CIPR).
As it is in both definitions that is a gather approval that reputation management is very important to public relations practice, because that is what PR practitioners do building reputation.
The cost of poor reputation management
Reputation management can be similarly defined as relationship management. It aligns communications with organizations character and actions. Good reputation makes the company being...If you want to irritate a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .