Quantitative Research

Response to Question 1The written report I chose for this question was through with(p) by McCarty and Attafuah entitled Consumer Confidence in gold coast and its Implications for Survey-based sparing Indicators in Africa which I downloaded from HYPERLINK http / entanglement .bebr .ufl .edcu /Articles /CC_ghana .pdf http /www .bebr .ufl .edcu /Articles /CC_ghana .pdf . The researchers compared two sets of data obtained in 1997 and 2001 which measured the consumer federal agency in Ghana . They apply as reference point in planning and implementing the consumer trustfulness studies dresse in the get together States . The consumer confidence is the construct of the measure on predicting the individual s consumer decisions which the researchers wanted to get windThe researchers highlighted how the discipline was conducted in the US , and then related how this present study was done in Ghana in terms of sample distribution design , survey method calld , sampling sizing to demonstrate that it was comprehensive enough to make comparisons and inferences . They used very(prenominal) questions and the same method which was face-to-face survey in both time periods . further , in the 2001 study the response don t know and refuse to answer was merged to only on response missing . The data revealed a large increase in the `missing response in 2001 , which necessitated for the researchers to assume that the diagonal of non-response observed in the data did not affect the trends in comparing 1997 and 2001 consumer confidence indexBased on the above suppositions they made , they think that the consumer confidence in Ghana increased from 1997 to 2001 , as shown in Figure 1 , for the overall index and its components . Without this underlying assumption , these conclusions cannot be madeAs a construct , the reliability and rigorousness of the consumer confidence index has been established in developing countries especially the United States .

The validity and reliability of this measure has been tested and ensured by exploitation same sampling design , survey method used , sample size and the questions used to elicit information . therefrom , the researchers in the United States , in particular , can use the measure to compare data across time , demo an increase or decrease in its components and overall indexIn Ghana , this study was the first attempt to use consumer confidence as a construct or measure . Construct validity is the extent to which the construct is success beneficialy operationalized and represent the phenomenon under study (Balnaves Caputi , 2001 ,.89 . In this case , the construct properly represents the phenomenon under study for it has been used in previous studies in different countries . However , in operationalizing the construct between the two time frames , a bias was introduced . The responses of don t know and `refuse to answer as mentioned above was collapsed to one response . This would dedicate not mattered if the percentage of respondents was not so high (as shown in Table 2 . For the 5 questions , the 2001 survey results showed from 19 to 37 percent of the respondents have missing data (don t know or refusedA measurement have validity if there is evidence...If you want to get a full essay, order it on our website: Orderessay

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