Role of Sport Sponsorship

Sport Business Operations Sport Promotion and Sales Management Chapter 8: The Promotional Role of Sport Sponsorship Pregame Introductions It would appear that the 1984 Summer prodigious Games, hosted by the city of Los Angeles, served as the catalyst for the recent phenomenal growth in American gambling sponsorship. Before the 1984 Games, financing had primarily come from government funding, lotteries, and donations. Sponsorship of womens sport, which has realized an maturation of 100% in just the past five years. The inability of public funding to keep pace with the skyrocketing cost of sport, as well as an unwillingness of taxpayers to increase public bullion for sport, has challenged sport promotion specialists to seek alternative means of generating receipts for sports ranging from those based in schools to those associated with the Olympic movement. Consequently, corporate sponsorship has emerged as one and only(a) of the primary sources of income as well as means of cut down expenses. In fact, sponsorship accounts for nearly half of all revenue generated by major college athletic programs within the United States.

Corporate sport sponsorship has widend to thrive on the basis of a sponsorships ability to serve as a platform for a specific type of brand extension, cut through the fix of traditional media advertising, and provide a cost-effective business-building technique. Corporations freely go past thousands, if not millions to nurture relationships with current as well as prospective clients at sporting events. In fact, data pile up from customers entertained by Federal Express during the 2000-2001 Bowl substitute Series revealed that the opportunity to interact with the sales host significantly improved personal relations with the company, thereby solidifying customers willingness to continue shipping with Federal Express. Sport Sponsorship Platforms The platform for sport sponsorship extends beyond events to include... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.