The Case of Enron The Recor

This reliance on Marks and Spencer is a trade-off for business with 1 on the largest retailers inside UK, but the loss of independence ought to not be overlooked.

The manage that Marks and Spencer exercises over its suppliers is necessary to protect the brand that the company has developed. The St. Michael brand has turn into the only brand sold in Marks and Spencer stores, and that brand is associated having a specific level of quality. It is not considered a discount brand, nor a fashion (or trendy) brand, but 1 which offers long-term value for hard-earned money. Simply because the brand is exclusive to Marks and Spencer, it serves to differentiate the company within the competition. The company's well-touted human relations policy has the exact same effect as the business sets itself apart within the competition inside way that it treats its employees.

At this point, it would be very difficult for an additional company to imitate Marks and Spencer. The company came into existence at a time after retailing was incredibly several from today's approach, as well as the business evolved over time to become successful in today's market. But building this kind of close relationships with suppliers and selling only one non-standard brand would be hard to begin today. Today's retail world is global, and brands stretch across national boundaries. Marks and Spencer just isn't typical of UK retailing, and its accomplishment would be In some ways, Marks and Spencer does resemble Sears within the 1970s and it can be vulnerable to competition, as Sears was, from stores which offer popular brands at competitive prices. But Sears was also a catalog (mail-order) store which was trying to see if it could hold its dual identity and remain popular. The business eventually ceased its catalog operations, but it then struggled to produce an identity that was in keeping with modern-day American shopping habits. Marks and Spencer should not dismiss the experience of Sears, but the UK business targets consumers who are interested not only in price, but also in top quality and selection. Already, Marks and Spencer sells foodstuffs (a trend which Sears has yet to follow), as well as the business could be able to withstand incursions by other discount chains.

In fact, international diversification may well not be the best long-term strategy for Marks and Spencer. It can learn from the experience of Sears and produce other shopping concepts inside UK which appeal to numerous sorts of consumers.

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